Tag Archives: marketing
Using Facebook Live to Increase Engagement
I have a tendency to need way too much information before I commit to some things. Not big things like buying a new TV, or deciding whether or not to apply to graduate school. Rather, I sweat over decisions like, … Continue reading
Marketing #3: Know Your Audience
Who is your target audience when you market 4-H programs? Sure, you can say that it “depends” and that would be true. And there is much validity in understanding that, and thus adjusting your marketing strategy to the specific audience … Continue reading
Marketing #2: You Need Themes
“Remember, content marketing is about generating more sales. When all is said and done, that’s what matters.”—Marcus Sheridan Last week you spent time selecting a marketing calendar template. This calendar is your blueprint to guide how you will “sell” your … Continue reading
Marketing #1- You Better Have a Calendar
Marketing is the act of promoting and selling products or services. Have you ever heard (or said) the following? “Well I told them about it, but I can’t force them to participate”. No, no you can’t. I completely agree. However, we do … Continue reading
Do You MORC?
“What is this MORC you speak of?” National 4-H Council’s Marketing Online Resource Center (MORC) is a treasure trove of marketing toolkits, training, and tools. Check it out at: http://4-h.org/professionals/marketing-resources/ It is through this site that you can gain access to … Continue reading
Posted in Organizational Strategies, Professional Development
Tagged marketing, MORC
Leave a comment
Preparing for Potential 4-H’ers
I was talking casually with a new 4-H parent once and she very innocently commented, “I read in the paper that I could drop by my local county extension office and find out about 4-H, and so I did. But … Continue reading
Posted in Organizational Strategies, Uncategorized
Tagged marketing, promotion, recruitment
Leave a comment
Advertising Programs where People Look for Them
Even today, repeated research says that mothers still make the bulk of the household decisions as they relate to the children within the family unit (childcare, extracurricular activities, education, etc.). The majority of the mothers of the youth we are … Continue reading
Posted in Organizational Strategies, Professional Development
Tagged generations, marketing
1 Comment
4-H Brand Essence Video
As announced in National 4-H Council’s 4-H Professionals News and Notes: “The new 4-H Brand Essence video is currently available for viewing and promotional use. Downloadable versions will be available soon on the 4-H Marketing Online Resource Center.” You can … Continue reading
National 4-H Week Engagement Through Social Media
Borrowed from our FFA friends- check out this FFA Photo-of-the-Day Challenge. Challenge your 4-H families during National 4-H Week (October 4-10) to upload a 4-H themed photo-of-the day to social media, using the hashtags #iam4h, #florida4h, and other appropriate hashtags.
Great Day Camp Marketing
During the time I’ve been here I’ve seen some phenomenal marketing pieces from our district. Check out this one that came across my desk today from Suwannee County. Day Camp Have some work that you are really proud of? Send … Continue reading
Florida 4-H: Northeast District 