Tag Archives: marketing

Using Facebook Live to Increase Engagement

I have a tendency to need way too much information before I commit to some things. Not big things like buying a new TV, or deciding whether or not to apply to graduate school.  Rather, I sweat over decisions like, … Continue reading

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Marketing #3: Know Your Audience

Who is your target audience when you market 4-H programs? Sure, you can say that it “depends” and that would be true.  And there is much validity in understanding that, and thus adjusting your marketing strategy to the specific audience … Continue reading

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Marketing #2: You Need Themes

“Remember, content marketing is about generating more sales. When all is said and done, that’s what matters.”—Marcus Sheridan Last week you spent time selecting a marketing calendar template. This calendar is your blueprint to guide how you will “sell” your … Continue reading

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Marketing #1- You Better Have a Calendar

Marketing is the act of promoting and selling products or services. Have you ever heard (or said) the following? “Well I told them about it, but I can’t force them to participate”.  No, no you can’t.  I completely agree.  However, we do … Continue reading

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Do You MORC?

“What is this MORC you speak of?” National 4-H Council’s Marketing Online Resource Center (MORC) is a treasure trove of marketing toolkits, training, and tools.  Check it out at:  http://4-h.org/professionals/marketing-resources/ It is through this site that you can gain access to … Continue reading

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Preparing for Potential 4-H’ers

I was talking casually with a new 4-H parent once and she very innocently commented, “I read in the paper that I could drop by my local county extension office and find out about 4-H, and so I did.  But … Continue reading

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Advertising Programs where People Look for Them

Even today, repeated research says that mothers still make the bulk of the household decisions as they relate to the children within the family unit (childcare, extracurricular activities, education, etc.).  The majority of the mothers of the youth we are … Continue reading

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