Using Facebook Live to Increase Engagement

I have a tendency to need way too much information before I commit to some things.

Not big things like buying a new TV, or deciding whether or not to apply to graduate school.  Rather, I sweat over decisions like, “Should I stay home and watch Netflix or drive to this program I want to check out.”

You see…I just want to know whether the program, event, or exhibit I’m considering is worth leaving my comfortable home.  Will it be what I think it will be?  Will I get out of it what I think I will?  Will I be pleasantly surprised or will it be a giant disappointment?

If you think I’m alone in this- consider the idea of “trialability” found within the Diffusion of Innovation theory.  This theory asserts (in part) that allowing individuals the opportunity to try something (a behavior, a program, a product) before committing will speed up rates of adoption.  For instance-  try this new product for FREE for 30 days!

Now here’s where Facebook Live comes in.  How might we use Facebook Live to give our 4-H (and potential 4-H audiences) an opportunity to try new experiences and programs?  What does that look like?  Is that a tour of camp?  A virtual visit to a District Council meeting?  Perhaps it is watching a 4-H member give their demonstration at County Events.

Check out the following articles for best practices on using Facebook Live and for ideas on how to use Facebook Live to increase client engagement:

PTO Leaders: How to Use Facebook Live

7 Ways to Use Facebook Live for Churches

7 More Ways to Use Facebook Live for Churches

Live Stream School Events to Boost Community Outreach



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