In “The Magic of Speech Evaluation” author Andrii Sedniev makes the case that if you were to evaluate speeches on a 0-100 point scale, an ideal scale might be:
25 points- Sincerity
25 points- Passion and energy
25 points- Stories that connect with the audience
25 points- Technical speaking expertise
This explains why someone who doesn’t have the most polished speaking skills can still resonate so successfully with an audience. A great example is this amazing young person- Richard Turere.