Monthly Archives: February 2014

Marketing To Today’s Youth

So…I consider myself fairly “hip”.  No one has to teach me how to dougie.  However, I am saddened to admit I had no idea what a “vamplet” was.  Am I that out of touch? Frankly, when it comes to marketing to youth, … Continue reading

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YPulse: Youth Marketing Ypulse is a youth marketing blog which posts research, ideas, and commentary relative to marketing to youth under the age of 25.

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Easier Livestock Record Keeping Through Internet

Online Stable bills itself as the “ultimate free record keeping resource” for kids involved in livestock projects .                                               … Continue reading

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Who Reads Newsletters Anymore?

Do you? According to the McKinsey Global Institute the average person spends 13 hours on email- reading, replying, sorting, deleting (sometimes), etc. It is therefore, critical, that the email receiver be able to discern in a fleeting moment of time whether or … Continue reading

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The Parable of the Five Gorillas

Five gorillas were placed in a large cage. In the far corner of the cage, ten steps led up to a small platform. At random intervals, bananas would be lowered onto the platform. One observant gorilla noticed the bananas, and … Continue reading

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